In market segmentation, which of the following categories is NOT typically used?

Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities. To effectively target these segments, marketers often rely on various categories, such as demographics, psychographics, and geography.

Demographics refer to statistical data that characterize a population and often include factors like age, gender, income level, education, and marital status. This category is widely used because it provides insights into consumer behavior based on quantifiable statistics.

Psychographics involves the study of consumer lifestyles, values, interests, and personalities. This type of segmentation goes deeper than demographics by focusing on the motivations and preferences that drive consumer choices.

Geography refers to segmenting markets based on location, such as regions, cities, or neighborhoods. Geographic segmentation acknowledges that consumer preferences and behaviors vary considerably across different locations.

In contrast, technology is not a standard category used for market segmentation. While technology can influence consumer behavior and product development, it does not serve as a primary basis for segmenting a market into distinct consumer groups. Instead, technology might be considered within demographic or psychographic categories but does not stand alone as a main segmentation variable.