Which of the following refers to the four P's of marketing?

The four P's of marketing refer to Product, Price, Place, and Promotion. This framework is foundational in marketing strategy as it encompasses the key elements that marketers consider when promoting a product or service in the marketplace.

• Product refers to the good or service being offered, which includes its features, quality, and any associated branding.

• Price involves the amount of money customers must pay to acquire the product, which can affect perception and demand.

• Place addresses how the product is distributed and where it is available for customers to purchase, ensuring that it is accessible to the target market.

• Promotion encompasses the communication strategies used to inform and persuade potential customers about the product, including advertising, sales promotions, public relations, and personal selling.

Understanding this concept is crucial for effective marketing, as it guides marketers in creating a balanced approach that caters to consumer needs while achieving business objectives. The other options present variations that do not align with the traditional four P's framework, hence they do not accurately represent this fundamental marketing concept.